Free
$0/mo
50 conversations / month
Try it on real traffic.
- All product features
- Chat widget + email
- Knowledge base ingestion
- AI pauses at the cap
Pricing
Predictable pricing. No overages.
One conversation = one customer thread. Hard caps you control, never auto-upgraded, never billed for tokens you didn't plan for. Billed monthly through Shopify alongside your subscription.
AI pauses at the cap. No overage charges, ever.
Hit your plan's conversation limit and Helmsly waits for you to upgrade — your inbox doesn't get a surprise invoice. You stay in control of every dollar.
≈ 600 conversations / month → we recommend Growth.
Starter
$29/mo
500 conversations / month
For small stores starting to lean on automation.
- Everything in Free
- Refund / return / cancel automation
- Per-action dollar caps
- Email support
Growth
$79/mo
2,000 conversations / month
For stores doing real volume.
- Everything in Starter
- Knowledge upload (PDF / DOCX / FAQ)
- Analytics dashboard with KPIs
- Append-only audit log
Scale
$199/mo
10,000 conversations / month
For high-volume stores with brand-critical support.
- Everything in Growth
- Priority support
- Higher per-action caps
- Early access to new channels
Doing more than 10K/mo? Talk to us →
Enterprise
Custom
1M+ conversations / month
For brands that need procurement-grade security, compliance, and a contract.
- Everything in Scale
- SSO / SAML
- Custom data residency
- Audit log export
- Security review support
- Custom DPA + SLA
- White-glove onboarding
- Dedicated success contact
Cancel anytime. No long-term contract. Annual plans prorated on cancellation.
Plus any applicable taxes. Billed monthly via Shopify.
Compare plans
Every plan, side by side.
Free$0/mo
- Conversations / month50
- Chat widget on storefront
- Email auto-reply
- Refund / return / cancel automation
- Knowledge upload (PDF / DOCX / FAQ)
- Analytics dashboard
- Audit log retention30 days
- SupportCommunity
- SLA—
- White-glove onboarding—
- SSO / SAML—
- Custom data residency—
- Audit log export—
- Security review support—
- Custom DPA—
Starter$29/mo
- Conversations / month500
- Chat widget on storefront
- Email auto-reply
- Refund / return / cancel automation
- Knowledge upload (PDF / DOCX / FAQ)
- Analytics dashboard
- Audit log retention90 days
- SupportEmail
- SLA—
- White-glove onboarding—
- SSO / SAML—
- Custom data residency—
- Audit log export—
- Security review support—
- Custom DPA—
Growth$79/mo
- Conversations / month2,000
- Chat widget on storefront
- Email auto-reply
- Refund / return / cancel automation
- Knowledge upload (PDF / DOCX / FAQ)
- Analytics dashboard
- Audit log retention1 year
- SupportEmail
- SLA—
- White-glove onboarding—
- SSO / SAML—
- Custom data residency—
- Audit log export—
- Security review support—
- Custom DPA—
Scale$199/mo
- Conversations / month10,000
- Chat widget on storefront
- Email auto-reply
- Refund / return / cancel automation
- Knowledge upload (PDF / DOCX / FAQ)
- Analytics dashboard
- Audit log retention2 years
- SupportPriority email
- SLA—
- White-glove onboarding—
- SSO / SAML—
- Custom data residency—
- Audit log export—
- Security review support—
- Custom DPA—
EnterpriseCustom
- Conversations / month1M+
- Chat widget on storefront
- Email auto-reply
- Refund / return / cancel automation
- Knowledge upload (PDF / DOCX / FAQ)
- Analytics dashboard
- Audit log retentionCustom
- SupportDedicated contact
- SLACustom
- White-glove onboarding
- SSO / SAML
- Custom data residency
- Audit log export
- Security review support
- Custom DPA
How we compare
Priced flat. Capped. AI included.
Helmsly
- Base price$0–$199/mo, flat
- AI agentIncluded
- OveragesNone — AI pauses at your cap
- Predictable monthly billYes
Gorgias
- Base price$10–$900/mo by ticket volume
- AI agent≈ $1 per AI-resolved ticket
- Overages$36 per 100 extra tickets
- Predictable monthly billNo
Tidio
- Base priceFree–$749/mo
- AI agentLyro billed separately
- OveragesPushed to a higher tier
- Predictable monthly billNo
Richpanel
- Base price$29–$89 per agent/mo
- AI agent+$10 per agent/mo
- Overages+$100/mo per seat
- Predictable monthly billNo
A 2,000-conversation month
Helmsly Growth
$79 flat
Richpanel
≈ $200–500
Tidio
≈ $750
Gorgias
≈ $1,200–1,700
Illustrative monthly cost for a store handling ~2,000 conversations with AI handling the bulk. Competitor figures are estimates from publicly listed 2026 rates and vary with AI-resolution volume and add-ons; Helmsly's $79 is the actual flat Growth price.
Pricing FAQ
How billing actually works.
How is a conversation counted?
One customer thread — regardless of how many messages it contains. If a single customer asks four questions about their order in one conversation, that's one conversation. If they come back next week with a new question, that starts a new conversation.
What happens if I exceed my cap?
The AI pauses on new conversations until your next billing cycle. Existing in-flight conversations keep working so customers aren't left hanging. You can upgrade in one click — no overage fees, no surprise bills.
Can I switch plans mid-month?
Yes. Upgrades take effect immediately and are prorated. Downgrades take effect at the start of your next billing cycle.
Do you offer refunds?
Yes. If Helmsly isn't working for your store, email support@helmsly.io within 30 days of your first paid invoice and we'll refund it in full. After that we'll prorate refunds case-by-case — annual plans are refunded for any unused full months on cancellation.
How does annual billing work?
Switch to annual and you pay 10 months up front for 12 — a 17% discount versus monthly. Your conversation cap resets every month as usual. Cancel partway through the year and unused full months are prorated back to you.
Is there a free trial?
The Free plan covers 50 conversations per month, every month, with all features unlocked. It's a permanent free tier rather than a time-bounded trial — try it on real traffic without a deadline.
What's included in Enterprise?
Custom conversation cap (1M+), an SLA, white-glove onboarding, a dedicated success contact, and a negotiated contract. If you're at the Scale plan ceiling and want to talk, contact us at support@helmsly.io.
Are there setup fees or contracts?
No setup fees. No annual commitment on monthly plans. Billed through Shopify's billing API, so it appears on the same invoice as your Shopify subscription.
Start on the Free plan.
50 conversations per month, every month. All features unlocked. Upgrade only when you have evidence the AI is doing real work.