01
4hrs
Wasted daily on order status
You answer the same WISMO question all day
Two-person teams burn most of their support hours on order status, returns, and "do you ship to X." It's repetitive work — but expensive to ignore.
Now live on the Shopify App Store
The Shopify support AI that scales with your orders, not your bill.
Reads your catalog and live orders. Handles WISMO, refunds, and returns within the dollar caps you set. Hits your plan limit, the AI pauses — no overage charge, ever.
Free plan included — 50 conversations per month, every month. No credit card required.
- Hard-capped pricing
- No overage surprises
- 5-min install
Helmsly · Live
Where’s order #1003?
customer · 11:42
Shipped Monday via USPS Priority. Tracking 9400 1116 9999 1234 5678 90 — estimated Thursday delivery.
helmsly · 0.6s · resolved
Can I expedite to overnight?
customer · 11:43
Switched to USPS Express. New ETA Wednesday. $4.20 charged to your card for the rate difference.
helmsly · 0.4s · resolved
Type a question…
- Install to first reply
- 5 min
- Typical AI response
- 0.6s
- Customer-data ownership
- 100%
- Overage charges, ever
- $0
The problem
Customer support is broken at small Shopify stores.
Founders and 1-2 person teams answer the same questions all day. Hiring is expensive. Existing AI tools either can't see real orders or charge unpredictably for the privilege.
02
$50k+
First-year CS hire cost
Hiring is slow and expensive
A full-time CS hire costs more than most small Shopify stores' first-year support budget combined, and onboarding takes weeks.
03
$1,200
Surprise bills from metered AI
Existing AI bots are dumb or unpredictable
FAQ-only chatbots can't see real orders. Agentic platforms can — but their metered pricing makes a busy month a four-figure bill.
How it works
From install to first reply in minutes.
01
Install in 5 minutes
One-click install from the Shopify App Store. The chat widget enables through Shopify's App Embeds — no theme code edits, no copy-paste scripts.
02
We auto-ingest your store
Helmsly reads your products, collections, pages, blog posts, and policies through the Admin API. You can also upload PDFs, DOCX, or Markdown to fill any gaps.
03
AI replies, you stay in control
The AI answers WISMO, processes refunds within your caps, and escalates the moment it's unsure. You see every action in an append-only audit log.
What's in the box
Built like a teammate, not a black box.
You see every conversation, every tool call, and the confidence score behind it. The AI cannot exceed the rules you set.
Reads your store automatically
Helmsly ingests products, collections, pages, blog posts, and policies — so the AI answers with the same context as a senior teammate.
24 sources89 chunks5m ago
- ProductSki WaxIndexed
- PagePrivacy ChoicesIndexed
- PolicyReturns PolicyIndexed
- Customstore-faqIndexed
Handles refunds, returns, cancellations
Within per-action dollar caps you set. The AI cannot exceed the limits you'd give a human. Disable any category instantly.
Automation policies
- Auto-refund$25
- Auto-return$100
- Auto-cancel$50
- Auto-discount15%
One inbox for chat and email
On-storefront chat widget plus your support email, in a single shared queue. SMS and WhatsApp are on the roadmap.
Knowledge upload
Drag in PDFs, DOCX, Markdown, or paste FAQ. The AI uses your content alongside your Shopify catalog.
Analytics that show ROI
Total conversations, resolution rate, average response time, and tool-usage breakdown. Plus plan-cap utilization at a glance.
Append-only audit log
Every refund, every escalation, every state change recorded with actor, timestamp, and before/after metadata.
Edit replies before they ship
A 5-minute edit window after the AI sends, so you can correct tone or content without breaking the conversation.
Predictable per-conversation pricing
One conversation = one customer thread, no matter how many messages. We never charge overages without your explicit upgrade.
FAQ
Questions, answered.
Is Helmsly available now?
Yes. Helmsly is live on the Shopify App Store and installable on any Shopify store with one click — apps.shopify.com/helmsly. The Free plan covers 50 conversations per month with every feature unlocked, so you can try it on real traffic before you ever enter a card.
How is this different from Tidio, Gorgias, or Re:amaze?
Helmsly is built specifically for Shopify, ingests your real catalog and policies (not just FAQ), and takes action — refunds, returns, cancellations — within caps you set. Pricing is flat per-conversation with hard caps, so you never get a surprise bill. Tidio and Gorgias use metered, agentic pricing that can spike unpredictably.
What does the AI need to answer my customers?
Nothing. As soon as you install, Helmsly ingests your products, pages, blog posts, and policies through the Shopify Admin API. You can also upload PDFs, DOCX, or Markdown to add anything that's not already on your store.
What happens when the AI doesn't know something?
It escalates to you. You'll see the conversation in the inbox marked "Waiting human" along with the customer's question, the context the AI retrieved, and a confidence score. You take over from there.
How is pricing different from competitors?
One conversation = one customer thread, regardless of how many messages it contains. Plans have a hard cap; we never auto-upgrade you and never charge overage fees. If you exceed the cap, the AI pauses on new conversations until next billing cycle, your existing threads keep going, and you can upgrade in one click if you want.
Is my customer data safe? Where is it stored?
Yes. We use Shopify's Protected Customer Data scope minimally — name, email, address only (we explicitly don't request phone). All data is encrypted at rest with AES-256-GCM and in transit with TLS 1.3, hosted on Vercel + Neon (Postgres) in the US. We never train any AI model on your data or your customers' data.
What if Helmsly makes a mistake on a refund?
You set per-action caps in dollars and percentages. The AI cannot exceed them. Every action is logged in an append-only audit trail with actor, timestamp, and before/after metadata. You can disable any category of automation in one click and the AI will escalate instead.
Do I need to write FAQ content?
No. Most stores get useful answers immediately because Helmsly reads your existing pages and policies. If you have content the AI is missing, you can paste it in or upload a document.
Can I edit AI replies before they send?
Yes. There's a 5-minute edit window after every AI reply. You can correct tone or content, and the customer sees the corrected version without the conversation breaking.
Still curious? Email support@helmsly.io.
Now on the Shopify App Store
Stop answering “where's my order?” at 11pm.
Get your nights and weekends back.
Install Helmsly and let the AI handle the boring 80%. You stay in control of every refund, every escalation, every reply.
Free plan included — 50 conversations per month, every month. No credit card required.